Innovista Marketing’s 2025 Round Up

If you’d told me a year ago that I’d be writing this blog, I’d probably have laughed nervously, cracked open another energy drink, and gone back to tweaking a spreadsheet. But here we are.

2025 has been nothing short of insane, in the best possible way. It’s been a year of big decisions, late nights, terrifying leaps, unexpected wins, and a lot of learning. So this felt like the right moment to pause, reflect, and round it all up.

Making the Move, With a Plan In Place

In January, Innovista Marketing was born and officially registered with Companies House. Is that the most glamorous milestone? Maybe not. But for me, it was huge. It made everything real.

In March, I quit my job as a Digital Marketing Manager at an online interior design company where I’d spent the last four years of my career.

That role shaped me massively. I worked on paid social ads where my face followed people around the internet, built and launched a lead-gen quiz that I still refuse to shut up about, brought big ideas to life, worked on a TV advert, ran photoshoots, created social content, blogs, email campaigns, and spent countless hours deep in analytics, data, and market research.

I learned a lot. But I also knew I wanted more freedom to build on my ideas and explore new industries. 

So I left. Terrifying? Yes. Exciting? Also yes.,

SEO, Energy Drinks & My Idea of a Good Weekend

A week after leaving my job, the Innovista Marketing website went live. Fully SEO optimised. Alt text added everywhere. Content tweaked. Re-tweaked. And then tweaked again.

Is it weird that this was my idea of fun? Spending weekends fuelled by energy drinks obsessing over metadata and keyword optimisation? Possibly. But if you’re a marketer, you’ll understand.

A huge shoutout goes to Sophie Dow, who helped brand and design this beautiful website and somehow managed to turn everything in my head into a beautiful, cohesive brand. As marketers, we can spend forever tweaking our own sites, but having an outside perspective is invaluable. Sophie absolutely nailed it and I’ll always be grateful for that collaboration.

She also ran a brilliant photoshoot at my house, where we captured Innovista’s “office environment” at my house, including the real stars of the show, my two dachshunds, Robin and Maple. If you’ve seen them pop up anywhere… yes, that was very intentional.

Real work, Real people, Real Results

Once the foundations were in place, it was time to actually do the thing. Every client below played a part in shaping Innovista Marketing’s first year. Some were there before the brand even existed, some took a chance early on, and all of them trusted me to bring clarity, creativity, and results to the table. These aren’t just projects. They’re partnerships.

Poppies Day Care Nursery: Where The Spark Came Back

Poppies holds a special place for me. Before I ever considered going freelance, a friend introduced me to Vicky, the Nursery Manager, and honestly, she pulled me out of a marketing rut without even realising it.

We clicked instantly. Talking through ideas for Poppies reminded me why I love marketing in the first place. Vicky believed in Innovista before it even existed and patiently waited while I took the plunge.

In just a few months, together we delivered:

• A full photoshoot

• A marketing strategy

• A structured monthly social media plan

• And most impactfully, a brand new website

Built by Phil from Ash Tree Design using my initial concepts, the website was then shaped to do what it needed to do, attract the right people and turn interest into action. I optimised it for search engines and AI visibility, and supported it with paid social campaigns to actively drive relevant traffic rather than waiting for it to appear.

That combination made the difference! Website traffic has more than doubled, and seeing such clear, measurable results for a client who trusted me early on was incredibly rewarding.

OTM Apprenticeships: Strategy First, Results Following

OTM Apprenticeships was reason number two why I went freelance. They were actively pushing for Innovista’s services before Innovista even had a name, and they’re actually part of how the brand name came to be… but that’s another story.

From the outset, they needed a lot. Course brochures, sales materials, a proper communications plan, and a website that actually drive the right traffic to them,

Their old site was, to be blunt, an SEO nightmare. Broken links everywhere, poor structure, and somehow websites about the Romanov sisters were outranking them for their own brand name.

We fixed that.

We built a new website designed to convert, created email welcome series to nurture leads from paid social campaigns, and aligned everything so users landed somewhere that matched their expectations.

Their website traffic has gone from double digits to quadruple digits in just 8 months, with no signs of slowing down. Sending ads to a website that isn’t built to receive leads is like pouring water into a sieve. Convincing them to invest in the site took a little while, but it paid off.

Think Sigma: Less Stock Imagery, More Real Humans

Think Sigma’s a training provider and consultancy specialising in commercial awareness. They’re a brilliant team and a lot of fun to work with.

We kicked things off with a photoshoot to replace stock imagery that honestly made the website feel like it had been built by AI. Thank you so much to the incredible Leanne Dixon for her excellent photography skills and her bubbly personality making the photoshoot day so much fun!

Many of Think Sigma's clients are large and understandably private, making case studies tricky, and so we’re currently working on their website this month.

Watch this space.

Summit Accounting & Consulting: Building Trust Through Results

After my wonderful fiancé and future in-laws had been helping with my accounts, they decided they wanted in on the marketing action too.

Summit Accounting & Consulting have incredible clients, but like many numbers-driven businesses, they were sceptical about marketing. “Fluff” was definitely a word that came up.

That meant Innovista’s work had to deliver real, measurable impact. I’m proud that they’ve trusted me to help push their business further, even if Craig will absolutely continue to challenge me every step of the way.

And honestly, I wouldn’t have it any other way.

The Quiet Wins That Still Mattered

There have also been plenty of smaller projects and quick-turn jobs that don’t always make it onto case study pages. Friends and family spreading the word, people needing support to ease the load while running their own businesses, and short-term work that still made a real difference.

Every single one mattered.

Turns Out I am More Entrepreneurial Than I Thought

I’ve surprised myself this year. I never thought I was particularly entrepreneurial, even if I still can’t spell it properly without spell check.

It’s reached the point where I’ve even created a marketing strategy for the lovely ladies I bought my wedding dress from, which probably says everything you need to know.

I was scared to go out on my own. Truly. But Innovista exists because of incredible clients who took a chance on me, friends and family who backed me relentlessly, and a lot of late nights believing it might just work.

So, thank you. Here’s to everything we’ve built so far, and everything still to come.

Bring on 2026! If you think you could do with a little marketing support from a friendly face then drop me an email at enquires@innovistamarketing.co.uk or book a free call with me below.

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